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Master of Business Administration

Daystar University

Institution Details:

Nairobi, Kenya

Course Category:

Business & Management

Part-Time

Next Start Date: 02/09/2019

End Date: 30/09/2021

Application Closing Date: 02/09/2019

Course Description

Course Areas of Specialization
Managerial Functions
Natural and scope of management of organizations’ operations. Systems approach to organizations. The management process planning, organizing, staffing, coordinating and controlling. Management and leadership.

Managerial Economics
Meaning, scope and application of managerial economics. Economics and managerial theories of the firm: demand analysis, production, and cost decisions, pricing methods, and profit management. Capital budgeting decisions: business cycle: economic policy: National.

Human Resources Management
Nature and scope of management of human resource. Human Resource Management Functions, Themes in Human Resources Management, Jobs and Careers in Human Resources management. Behavioral Basis of HRM; Personality Dynamics, Organizations. Evolution of Human Resource Management. HRM system and its function. Management of Human Resources and technological changes. Corporate social responsibility. Personnel audit and research- Future of Human Resources management.

Strategic Management
Introduction to strategic management. Elements of strategic management and nature of strategic decisions. Strategic management process. Environmental, industrial and internal analysis: evaluation and selection of strategy; formulation of functional strategies, strategy implementation and control.

Marketing Management
Nature, scope and importance of marketing. Marketing concepts, management functions of marketing; marketing organizations; marketing opportunity analysis. Marketing environment; consumer behavior. Marketing measurement and forecasting; marketing strategy. International marketing.

MARKETING OPTION
Marketing Research
The role of information in decision making. Marketing research and marketing management. The marketing research process. Research problem formulation, selection of research designs. Measurement and scaling in marketing research. Research designs in marketing. Secondary and primary sources of data. Sampling procedures in marketing research. Data analysis, interpretation, and reporting of research results.

Marketing Communication Strategies
Promotional management and integrated marketing communications. The communication processes. Behavioural foundations of marketing communications. Environmental ethical, and regulatory issues in marketing communications. Personal and non-personal communications strategy. Assessing promotion effectiveness.

Global Marketing
Global marketing challenges, market opportunities and constraints. Potential markets. Global business environment. Marketing research. Competitive advantage and strategy. Positioning and market entry strategy. Global marketing mix strategy. Contemporary issues in global marketing.

Marketing Management Seminar
To apply the knowledge on marketing in analyzing selected issues in marketing management

Strategic Marketing Management
Develops decision-making skills with topics including concepts of marketing strategy; analysis of strategic marketing opportunities; dominant themes in strategic marketing planning; and the design, implementation, and control of strategic marketing plans. Focuses on segmentation procedures, competitive analysis, portfolio lectures, case analysis, and a computer-based simulation of strategic marketing management

HUMAN RESOURCE MANAGEMENT OPTION
Human Resources Employment and Development
Recruitment; Theory; Job Application, Evaluation and benchmarking recruitment. HR needs Assessment; Training Phase, Evaluation Phase, Training Needs Identification, Learning Theory. Design and provision of needs related Training. Training Objectives, Methods, and Locations. Training Ethical and Intercultural Issues. Competitiveness and Human Resources Approaches; Specific Interventions, HRM in the workplace

Employee Reward and Compensation
Job Evaluation; Features and Techniques Measurement Techniques and Problems. Job Evaluation Schemes. Performance Appraisal Systems; Organizational Strategy/Values and Job Behavior, Functions of Performance Appraisal, Criteria for a good system, Types of Performance, Methods of Appraising performance, Employee Performance Raters, Appraisal Feedback. Compensation Systems Development; Employee Satisfaction and Motivation, Equities Establishment, Legal Regulations of Compensation Systems, Compensation Systems Administration. Incentive Compensation and Benefits; Pay-Performance Linkage, Individual and Group Incentives, Pay-For-Performance Barriers, Types of Benefit, Indirect Compensation. Separation: Dismissal, Layoffs, Outplacement, Retirement, and Retrenchment

Human Resource Management Seminar (NEW)
The seminar provides a broad coverage of various Human Resource Management issues; Global issues in HRM, Diversity Management, Ethical issues, Emerging issues in HRM, presentations will be done on topical issues, review and critique of scholarly journals and materials in Human Resource Management.

Industrial Relations and Law
Historical Perspective. Organization Environment and industrial relations. Collective Bargaining and Conflict Resolution; Forming and organizing Trade unions; Private and Public Sector. Approaches to Bargaining. Negotiation Techniques. Dispute and Conflict Resolution. Labour and Employment Law as it relates to among others contracts, dismissal, redundancy, data protection, health and safety.

Management of Strategic Change
Meaning of change, types and level of change sources of change, problems associated with strategic change, management of strategic change, organizational development models of change, Human engineers and total quality and organizational Export behaviour theories, the concept of globalization and internationalization, participation in global competition and competitive strategic, entry strategies including, Exporting, Licensing, Joint Ventures and Direct Investment, Globalization and its impact on strategic management, culture and technology issues in global market,. The global environmental challenges, emerging issues in global strategic management.

ENTREPRENEURSHIP OPTION
Entrepreneurship and Small Business Development
The concept of small firms, Economics of small of small business and their role on economies activity. The concepts of Entrepreneurship and its importance in the developments of small business management and development. Getting into small business. Finance and other small business program developing and implementation

Economics of Entrepreneurship
Nature and Sources of entrepreneurship, Inventions and Innovations, Productivity Change; production function, non-human and human capital, Employment generation and Economic Growth. Small Business performance measures. To Buy, To Start Economic-Social Decision Criteria, Franchising. Financing Ventures.

Entrepreneurial Environments
Firm Sizes Categorization Criteria. Firm Development Life Cycle. Entrepreneurial Operating Environments. Venture Process Concepts. Responsive and Proactive Business Planning within task groups from the concept through all the elements of a professionally written business plan: Case Studies.

Entrepreneurship Development Seminar
The seminar in entrepreneurship development provide a broad coverage of various Entrepreneurship issues; Social entrepreneurship, Global issues in entrepreneurship, ethical issues in entrepreneurship, corporate entrepreneurship, venture capitalist, Entrepreneurship opportunities. Students will review and critique scholarly journals and other relevant materials in entrepreneurship and do seminar presentations.

Management of Strategic Change
Meaning of change, types and level of change sources of change, problems associated with strategic change, management of strategic change, organizational development models of change, Human engineers and total quality and organizational Export behaviour theories, the concept of globalization and internationalization, participation in global competition and competitive strategic, entry strategies including, Exporting, Licensing, Joint Ventures and Direct Investment, Globalization and its impact on strategic management, culture and technology issues in global market,. The global environmental challenges, emerging issues in global strategic management

STRATEGIC MANAGEMENT OPTION
Management of Strategic Change
Meaning of change, types and level of change sources of change, problems associated with strategic change, management of strategic change, organizational development models of change, Human engineers and total quality and organizational Export behaviour theories, the concept of globalization and internationalization, participation in global competition and competitive strategic, entry strategies including, Exporting, Licensing, Joint Ventures and Direct Investment, Globalization and its impact on strategic management, culture and technology issues in global market,. The global environmental challenges, emerging issues in global strategic management.

Business Strategic Behaviour and Leadership
Strategic management and leadership, Leadership roles and theories, internal growth, External growth Business turn around and Re-engineering first mover-second mover, pricing strategies, product differentiation and proliferation, Cost advantages, Merger and acquisition, collusive behaviour, Ties in trade, Strategic alliance, Diversification and Market niche.

Global Strategic Management
Introduction to international business and global strategic management, the global business environment, global strategies and development of competitive advantage, the theories of global business, entry strategies to global markets, internationalization of business and globalization, export behaviour theories and tools for entry strategies, organizing for global business.

Strategic Management Seminar
Porters five forces model, The SWOT analysis, The GAP analysis, The PEST analysis, Boston consulting group share matrix. The general electric multifactor portfolio matrix: The value chain techniques, Game theory of contestable markets, environmental scanning and environmental forecasting techniques

Total Quality Management
Perspectives on quality management. Total quality management theories.’ Organizational cultural and orientation. Innovation and excellence approaches to TQM development, implementation. Total quality management and other traditional approach of quality control. Total quality management in private, and private sector. Trends in Total quality management. Specific cases in industry.

  • Course Sub-Category Management
  • Course Level Tertiary
  • Qualification Awarded Masters
  • Awarding Body Daystar University
  • CostKSh. 70,470 Tuition Fee Per Semester
  • Length Of Course 2 Years
  • Class Size
  • Course Location/BranchNgong Road

Course Requirements

  • Bachelors degree from an accredited university with a minimum cumulative GPA of 2.75 on a 4.00, or
  • Degree awarded with First Class or an Upper Second Class Honours.
  • Those whose GPA is 2.5 or who have Lower Second Class Honours and a Higher Diploma with relevant experience may be considered if the degree or diploma is relevant to the field of study.

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Institution Details

Daystar University offers world class education to students of various nationalities drawn from Africa, Asia and North America. Daystar University has two campuses situated in Nairobi and Athi River. Our programmes are internationally accredited, and our carefully developed curriculum equips students with knowledge and skills that enable them match up to expectations in the job market. Our learning approach includes numerous practical undertakings that provide our students with hands-on experience in their relevant fields.

We understand that for academic success to be achieved, accompanying infrastructure has to be present. That’s why at Daystar University, we continue to develop high class learning facilities that enable our students achieve success within the best available environment. These learning facilities that include a well stocked library, several state-of-the-art computer laboratories and communication studios, enable students develop practical skills as they undertake practical lessons and exercises.

Our faculty has a passion to work hand-in-hand with the students in the quest for knowledge; a synergy that has seen students bring out the best out of them. This involves discussions, lectures, online learning and group discussions. Our administration also plays a very crucial role in ensuring that students have a conducive environment for learning by assisting students individually.

Similarly, we have a great passion for molding individual talents through various co-curricular clubs-sponsored activities that include sports, music, drama and art among others. This has helped students realize their abilities outside the classroom as well as shaping them not just academically, but also physically, socially and academically.

Vision
To be a distinguished, Christ-centered, African institution of higher learning for the transformation of Church and society.

Mission
To develop managers, professionals, researchers and scholars to be effective, Christian servant-leaders through the integration of Christian faith and holistic learning for the transformation of church and society in Africa and the world.

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