Email marketing Training
This email marketing training course offers a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that get results.Course Objectives on completion of this email marketing training course, you will be able to:
- Deliver an effective email marketing campaign from planning through to delivery.
- Grow an opt-in list that maintains interest and drives revenue.
- Understand why design, build and content can make or break your ROI.
- Have the confidence to try advanced methods to grow a cost-effective, high impact email marketing strategy.
- What is email marketing?
The HTML vs Text email debate, Why dialogue is so important
- Before the inbox – SPAM and permission-based marketing
Factors affecting deliverability, Legislation to be aware of, including CANSPAM, Best practices for avoiding junk filters
- Starting the dialogue – building and maintaining an opt-in list
Opt-in marketing 101, Subscription tactics for your site, Segmentation & targeting
- In the inbox – crafting your campaign for ROI
Planning your campaign – goals and objectives, acquisition vs. retention, Know your audience, Getting the frequency right, Subject lines & From fields, Making it personal using dynamic content and wildcards, Email’s next generation – mobile devices, rich media, the iPad
- Designing your email – HTML design basics & tips
Test, test, test, Best practices, Importance of the text version Tracking your campaign
- Real-world examples and best practices
Great examples of multichannel email campaigns, Great examples of bulletproof email design
- Advanced email marketing methods
Intro to A/B testing, Use of landing pages for super-targeting, Social media and email
- Email Marketing tools to use
Tools to use for designing, testing and delivering your campaigns
- Email Marketing Resources worth reading
Resources to bookmark and frequent for email marketing best practices, tips, tricks and news
- Course Sub-Category Digital Marketing
- Course Level Tertiary
- Qualification Awarded Certificate
- Awarding Body Ora Digital Marketing Training
- Length Of Course 2 weeks
- Class Size
- Course Location/Branchwestlands
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Ora Digital Marketing training offers training programmes across all digital marketing platforms.
Digital Marketing training gives participants the understanding of how to harness the power of Digital Marketing as a core driver of the marketing strategy for businesses.