Email marketing Training

Ora Digital Marketing training

Institution Details:

Nairobi, Kenya

Course Category:

IT & Networking


Next Start Date: 02/09/2019

End Date: 16/09/2019

Application Closing Date: 02/09/2019

Course Description

This email marketing training course offers a solid foundation for understanding how to deliver high-impact permission-based email marketing campaigns that get results.Course Objectives on completion of this email marketing training course, you will be able to:

  • Deliver an effective email marketing campaign from planning through to delivery.
  • Grow an opt-in list that maintains interest and drives revenue.
  • Understand why design, build and content can make or break your ROI.
  • Have the confidence to try advanced methods to grow a cost-effective, high impact email marketing strategy.

Course Outline

  • What is email marketing?

The HTML vs Text email debate, Why dialogue is so important

  • Before the inbox – SPAM and permission-based marketing

Factors affecting deliverability, Legislation to be aware of, including CANSPAM, Best practices for avoiding junk filters

  • Starting the dialogue – building and maintaining an opt-in list

Opt-in marketing 101, Subscription tactics for your site, Segmentation & targeting

  • In the inbox – crafting your campaign for ROI

Planning your campaign – goals and objectives, acquisition vs. retention,  Know your audience,  Getting the frequency right, Subject lines & From fields,  Making it personal using dynamic content and wildcards,  Email’s next generation – mobile devices, rich media, the iPad

  • Designing your email – HTML design basics & tips

Test, test, test, Best practices, Importance of the text version Tracking your campaign

  • Real-world examples and best practices

Great examples of multichannel email campaigns, Great examples of bulletproof email design

  • Advanced email marketing methods

Intro to A/B testing, Use of landing pages for super-targeting, Social media and email

  • Email Marketing tools to use

Tools to use for designing, testing and delivering your campaigns

  • Email Marketing Resources worth reading

Resources to bookmark and frequent for email marketing best practices, tips, tricks and news

  • Course Sub-Category Digital Marketing
  • Course Level Tertiary
  • Qualification Awarded Certificate
  • Awarding Body Ora Digital Marketing Training
  • CostKSh.
  • Length Of Course 2 weeks
  • Class Size
  • Course Location/Branchwestlands

Course Requirements


Course Advertisement Details

  • Would you like to feature this course? No
  • Featured Course – Start Date
  • Email address to receive queries alphyjuma@oracom.co.ke

Institution Details

Ora Digital Marketing training offers training programmes across all digital marketing platforms.

Digital Marketing training gives participants the understanding of how to harness the power of Digital Marketing as a core driver of the marketing strategy for businesses.