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Google Analytics Training

Ora Digital Marketing training

Institution Details:

Nairobi, Kenya

Course Category:

IT & Networking

Part-Time

Next Start Date: 01/01/2019

End Date: 08/01/2019

Application Closing Date: 01/01/2019

Course Description

We’ll show you how to analyse what it means so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.RequirementsThis is a beginner’s course so no previous experience using Google Analytics is required but you should have Admin access to an active Google Analytics account. Please contact us before the course if this is not possible and we will set up a test account for you.Course ObjectivesAfter completing our Google Analytics course you’ll be able to:

  • Navigate Google Analytics with ease
  • Use Analytics reports as part of your SEO & PPC strategies
  • Analyse traffic and content reports
  • Use goals and filters effectively

Course Outline

  • Introduction to web analytics

The Google Analytics story,Tracking scripts, What can be tracked with Google Analytics?,Natural (SEO) vs. Paid (PPC) Search,Google Analytics Terms of Service

  • Administrative interface

How to set up an account and profile,Standard filters,Goals and funnels, Site Search, Linking with AdWords

  • Reports interface

Reports, Discuss interface features, Date selection tool, Exporting and saving reports, Customising dashboards

  • What do you want to track?

Key Performance Indicators (KPIs), Traffic sources analysis, Lead generation metrics, Branding and RIA metrics, Keyword analysis, Website design/site content optimization, E-commerce

  • Tracking Goals and Events

Goals vs. events, How to set up a goal, Principles for setting up events

  • Monitoring Change

Google Annotations, Google Intelligence

  • Experimentation and tracking

Ad Creatives, landing pages, refining keywords, shopping cart funnels, Manual campaign tracking

  • Troubleshooting

Tools of the trade, “Not set”, “other”, sampling, set up, linking, Common errors and how to avoid them, Help center, GAAC program, discussion forum

  • Course Sub-Category Computer Science
  • Course Level Tertiary
  • Qualification Awarded Certificate
  • Awarding Body Ora Digital Marketing Training
  • Cost
  • Length Of Course 1 Week
  • Class Size
  • Course Location/BranchWestlands

Course Requirements

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Course Advertisement Details

  • Would you like to feature this course? No
  • Featured Course – Start Date
  • Email address to receive queries alphyjuma@oracom.co.ke

Institution Details

Ora Digital Marketing training offers training programmes across all digital marketing platforms.

Digital Marketing training gives participants the understanding of how to harness the power of Digital Marketing as a core driver of the marketing strategy for businesses.

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