Social Media Training

Ora Digital Marketing training

Institution Details:

Nairobi, Kenya

Course Category:

IT & Networking


Next Start Date: 02/09/2019

End Date: 16/09/2019

Application Closing Date: 02/09/2019

Course Description

The possibilities presented by social media for business are endless. Our Social Media Training course is about achieving effective social media marketing communications for your organization.We’ll show you how use social media in the right way, to support your business objectives.Our Social Media course is both practical and strategic. You will learn how to set up, manage, optimise & deliver integrated social media marketing campaigns through a mix of practical and theoretical content in a fun, interactive and practical way.Who is the Social Media Course for?This course is ideal for organisations who wish to harness the power of social media or if you are:

  • New to or looking to learn more about the latest social media trends
  • Looking for an overview of social media or get to grips with the platforms
  • Enhancing your knowledge of the latest trends and developments
  • Wanting to learn about best practice
  • Confused about the best platforms for your organisation to achieve its goals
  • Already using social media and looking to increase your return on investment
  • Looking for tools to optimise your existing social media activities
  • Looking to monitor and measure your social media efforts
  • Creating a social media marketing plan for your business

Course Objectives

After attending our Social Media course you will be able to:

  • Understand the underlying principles of using Social Media to engage with your clients and target audience
  • Formulate an action plan that combines the key Social Media Networks and tools
  • Effectively create compelling content to increase your online presence
  • Monitor the success of your Social Media campaign
  • Generate ideas for social media strategies that work

Course Outline

  • Introduction

Why use Social Media?, The power of social proof, Pitfalls of Social Media

  • Planning

How Social Media aligns with your business plan, Establishing your online identity, Defining your Social Media objectives

  • Blogging &Vlogging

Why blogging is so important,Engaging the audience with video, What to blog about, Sourcing blog content, Guest blogging & commenting, Using YouTube & best practice

  • Twitter

Understanding Twitter jargon, Tools to make Twitter easier, Finding people with influence, Adding a Twitter widget on your site/blog, Customising your Twitter header image & background

  • LinkedIn

Enhancing your profile, Growing your network, Collecting endorsements and recommendations, Using groups to demonstrate expertise,  What you can do on LinkedIn as a company

  • Google+

Using Circles,The power of Hangouts, What Google+ mean for SEO

  • Pinterest and Instagram

Visual social media overview, Pinning &repinning, Addressing copyright concerns

  • Facebook

Comparing profiles, groups and pages, Making the most of Timeline, Promoted Posts & Ads on Facebook, Building a following on Facebook

  • Pulling it all together

Ways of working more efficiently, Using Social Media to run a marketing campaign

  • Measuring & Monitoring

RSS, dashboards and social bookmarking, Alerts and Analytics, Monitoring mentions and sentiment, Measuring success

  • Strategy

Overcoming objections to Social Media, Assessing the Who, What, When, Where, Why, Planning your Social Media policy, Identifying future trends

  • Course Sub-Category Digital Marketing
  • Course Level Tertiary
  • Qualification Awarded Certificate
  • Awarding Body Ora Digital Marketing Training
  • CostKSh.
  • Length Of Course 2 weeks
  • Class Size
  • Course Location/Branchwestlands

Course Requirements

Before attending our Social Media course we ask that you set up or have access to Twitter, LinkedIn, Facebook, Google+, Pinterest & Hootsuite accounts.

Course Advertisement Details

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  • Featured Course – Start Date
  • Email address to receive queries alphyjuma@oracom.co.ke

Institution Details

Ora Digital Marketing training offers training programmes across all digital marketing platforms.

Digital Marketing training gives participants the understanding of how to harness the power of Digital Marketing as a core driver of the marketing strategy for businesses.